|
|
|
Marketing Tools Sample of some software companies that offer automated marketing solutions. All of their goals are to increase customer loyalty, retention, and data mining. Software can automate some of the analytical functions such as finding patterns in data, but it cannot act on that data creatively. Most companies right now are trying to decide if they should get stand alone marketing application(s) or an entire office suite that covers multiple needs.
Data Mind The data mind tools are the analytic types that stress on data mining. They compile huge amounts of information and list, demographics buying history etc. to find your target market. DataCruncher is their real-time marketing analysis tool that profiles customers responding and not responding to your offers to determine ways to improve a campaign. DataCruncher features include problem-specific guidance, offer selection priorities, and built-in data mining, Decisive Technology (Enterprise Relationship Management Systems) The Epiphany tools are analytic types that stress on data mining. They compile huge amounts of information and list, demographics buying history etc. Epiphany allows a company to achieve an integrated enterprise approach (Enterprise Relationship Management (ERM) to all points of customer contact by tying together the information that already exists in sales, marketing, service, finance and manufacturing. It can retrieve (through your company’s Intranet/Web browser) detailed customer, product, program, performance data, analysis, and charting. Environmental Systems Research Institute Inc. Business Analyst 1.0’s best feature is a geographical analyzer that presents information in graphic form, which is great for general demographic and geographic information. This application uses customer sales information containing locations and reveals trends and patterns by using national demographic information and SIC codes. It has an easy to use set up wizard including built in templates for pre-analysis and an extraction wizard that offers different slicing alternatives of viewing the data. This application lets you view data in a variety of ways, as well as query and analyze it. Price $11,995 and it runs on Win 95,98 and NT. Unless your data is primarily geographical, demographic, and SIC code oriented you can probably do much of the analysis with MS Access and their tools except of course it would not include demographic population information unless you had access to database containing this information. MarketFirst Software MarketFirst’s applications stressing communication, scheduling events, reading letters, forms, web pages, and tracking. It also includes a telemarketing module with interactive scripts, polling, market research, budgeting, and billing. I found this site was very technically oriented which made it difficult to find and understand all the information for which I was searching. Information Systems Marketing (ISM) Information Systems Marketing, a local company in Bethesda, MD, publishes The Guide to Sales, Customer Service, and Marketing Automation. This guide reviews applications that aid in sales, customer service and marketing automation areas such as product management, campaign financial controls, data management, market segmentation, distribution management, reporting, and time management. The guide also contains information on applications that are run via the web and ones that contain calculation tools used for such things as quantity pricing, proposal generation, commissions and product configuration. ISM offers several versions of this guide as well as individual reviews for sale. Prices range between $50 and $995 (for all reviews). Several business sources have recommended this guide. There are sample reviews and a table of contents available for viewing online so you can decide if this type of analysis would be helpful to your company in making a marketing software purchase decision. QueryObject Systems The main product of QueryObject Systems is a data mining engine called QueryObject. The site shows you how data marts are used and it also has an online demonstration of QueryObject’s business delivery data system. The page itself was not that impressive but if you are looking for a data cruncher that has a large capacity you may be interested in this tool. Eventus Eventus is a Web based application management software company that offers Internet and extranet products. The "Guru Garage" section features frequently asked questions, tips, a white paper, and a video demonstration. It is a very interactive site that is interesting to look at. If you are looking for a Web based solution to your company’s Inter or Intranet than check them out.
|
